Brach’s Candy

Founded by, German emigrant Emil J. Brach in 1904, Brach’s Candy quickly expanded from the initial small storefront shop on the corner of North Avenue and Towne Street in Chicago, IL, to become one of America's largest candy companies in a relatively brief period of time. Emil Brach was not alone in this endeavor, but was joined by his two sons, Edwin and Frank.

The Brach family has a definite recipe for success. The key to this success was to produce the highest quality candy, using the most up-to-date manufacturing and distribution processes available, and finally offer the customers a wide variety of products at a fair price. They built the business making and selling great-tasting, high-quality candies at a fair price.

The Brachs soon outgrew their first store and moved to Des Plaines Street on the west side of Chicago in May of 1906. Peanut and hard candies were added to the line of caramels that were already making a name for the fledgling candy company.

By 1909 the company's growth required a second move, this time to a new location at the corner of LaSalle and Illinois Avenue. The production line expanded to include coconut nougats and other hard candies. Throughout all of this growth, the rate of candy produced per pound rose phenomenally as the Brachs kept expansion of both facilities and employee numbers growing as well.

In 1913, the factory and offices moved to an even larger facility on East Illinois Street. Here Brach's added chocolate dipping and icing and cream dipping, and installed a marshmallow line and a department for panned candies. Quality was always foremost concern for the Brachs. The company backed its candy with a thirty-day money-back guarantee, and they were also the first candy company to have a state-of-the-art laboratory to inspect ingredients. In 1915 and 1916 they expanded this facility. Finally in 1923 Emil moved all operations to a new facility at the intersection of Kilpatrick, Ferdinand, and the Beltline Rail Road tracks.

They sold not only to department stores, but also to thousands of small corner stores and general merchandisers. Brach's was the first company to introduce barrels as a new and unique way to get additional display area in the stores. Next they introduced boxes with glass covers to keep the candy fresh. Impressive display cases involving candy stations, where the products could be mixed and weighed in the store, soon followed.

Today, Brach's remains a leader in the manufacture of staple (everyday) candy and seasonal candy; and the fastest-growing fruit snacks company in the U.S. Though no longer owned by the Brach’s family, the company still strives to maintain the quality and the reputation that made the brand a household name. This does not appear likely to change any time soon.

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